The term ‘agile coach’ has grown in popularity. However, there are challenges with describing what we mean
by ‘agile coaching’ and with explaining how coaching can add value for clients. The coaching relationship is
constantly growing and changing. The client has different needs at different times, and so the role the coach
plays needs to change to meet these needs. This session uses a framework that gives coaches a way to explain
how they can help grow the clients’ capability, and gives clients a way to be clear on expectations and outcomes.
Target Audience: internal coaches, external coaches, consultants, Scrum Masters, project managers, clients
You will learn:
For coaches and Scrum Masters: learn a framework that helps describe the different roles you play with clients, recognizing that you have many skills to offer, and that what you need to bring to the table will vary over time. Learn how to articulate your responsibility for your client’s growth and distinguish that from your responsibility from your client’s success. Choose the appropriate roles that let you balance these responsibilities over time.
For clients: learn a framework that helps you articulate what you need from a coach, recognizing that your needs change over time.
For all: Learn a framework that articulates the different roles a coach can play over time. Learn examples of each role. Learn how to set the foundation for a successful coaching relationship, and how the framework can help when the relationship needs to evolve.
The terms ‘Scrum coach’ and ‘agile coach’ have grown in popularity over the past decade. There are several challenges with describing what we mean by ‘agile coaching’. First, it can be difficult for prospective clients to understand what a coach can offer. Not all coaches have the same background, skills, strengths and experience. Second, many organizations and teams do not effectively engage the services of a Scrum coach. They lack a means to articulate the intersection between the needs of the client and the abilities of the coach. Third, coaches need an effective way to articulate how they can help a prospective client. Finally, both coach and client are on a journey. Each has needs and skills that they bring to the relationship, and each is constantly growing and changing.
The framework gives coaches a way to explain to clients how they can help, and helps them to be clear about where they can’t help. The framework gives prospective clients a language through which to engage coaches, and to be clear on expectations and outcomes.
The framework is useful for internal coaches, external coaches, consultants, Scrum coaches, Scrum Masters, team leaders, project managers, managers, or anyone else with a responsibility to help others grow and succeed.