Alexander A. Giurca, BA, is a Product Owner at Hutchison Drei Austria (TelCo) for Drei TV and has held various product and agile roles. He also trains and coaches leaders in agility, product management, leadership and Training from the BACK of the Room. Alex has guided major corporations, including FMCG, Pharma & Banking, towards more effective leadership, agility, innovation, and digital business models. He emphasizes user-centric and cross-department work and conveys this approach to others.