SOFTWARE MEETS BUSINESS:
The Conference for Software Architecture
03 - 05 July 2023
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Conference Program
Please note:
On this page you will only see the English-language presentations of the conference. You can find all conference sessions, including the German speaking ones, here.
The times given in the conference program of OOP 2023 Munich correspond to Central European Time (CET).
By clicking on "VORTRAG MERKEN" within the lecture descriptions you can arrange your own schedule. You can view your schedule at any time using the icon in the upper right corner.
Track: Fachforum
- Dienstag
04.07. - Mittwoch
05.07.
14:15 - 15:00
Di 5.3
Does Clean Code work?
Does Clean Code work?
"We use Clean Code, TDD and Agile (Scrum)". Most new projects I see start with this assertion. It seems nearly impossible to escape these practices. But I have to ask myself. Why? Does 'Uncle Bobs' Clean Code actually work?
In this talk, I demonstrate you why I think Clean Code is a bad idea by applying Clean Code to a simple example. Following this, we will test if this new code holds up under changing requirements and compare it to an alternative approach.
Daniel Kogan works as a Lead Software Developer for Materna SE. He has worked on everything from small desktop software to large distributed cloud applications and has a passion for code structure, clarity and abstractions.
Daniel Kogan
Barcelona
15:30 - 16:15
Di 5.4
Improving the Management and Governance of Event-Driven Systems with an Event Portal
Improving the Management and Governance of Event-Driven Systems with an Event Portal
The world we live in is event-driven, and event-driven architecture (EDA) is the way modern enterprises integrate their applications and microservices across hybrid and multi cloud environments. EDA offers many advantages, but implementing across organizations introduces challenges related to transparency within the message flow, and scalability of consumers and producers. Ben will explain how to overcome these challenges by using an "event portal" to design, build and govern applications. He'll demonstrate new concepts which help you build transparent and scalable microservices based on EDA to get your services on the next level.
Ben is a Sales Engineer at Solace, helping global enterprises mainly in retail, logistics and cpg gain the benefits of event driven architecture. With over 10 years experience in asynchronous system integration and messaging migration, he brings extensive experience and a passion for EDA. Before joining Solace, Ben worked within the platform integration unit for Europe’s largest retailer, and Solace customer, the Schwarz Group (Lidl & Kaufland). In his free time, Ben loves to be outside in nature especially on the mountains while hiking, cycling or freeride snowboarding.
Benjamin Gottstein
Barcelona
12:00 - 12:45
Mi 5.2
Buzzword Debunking
Buzzword Debunking
Wer einmal in die IT-Branche eintaucht, wird sie nie wieder los - die Buzzwords. Inflationär wird mit Begriffen um sich geworfen, um seine eigenen Produkte möglichst fancy oder revolutionär erscheinen zu lassen. Gerade auf Manager- und Marketing-Ebene sind hier die Augen oft größer als das Verständnis der benutzten Begriffe. Doch was versteckt sich hinter Begriffen wie „Deep Learning“ und “Serverless“ ? Was ist der Unterschied zwischen Artificial Intelligence und Machine Learning? Und wo finde ich eigentlich diese Cloud? Am Edge des Big Data Lakes?
Wir wollen uns in einer fiktiven Produktentwicklung durch die Welt der Schlagwörter bewegen und hinter die Begriffe schauen, um herauszufinden, was eigentlich dran ist an dieser Industry 4.0. Oder 5.0?
Florian Wünsche ist Softwareentwickler und IT-Consultant und arbeitet seit 2021 für die Scandio. In diversen Projekten hat er mit verschiedensten Technologien Kontakt gehabt, vor allem im Cloud- und IoT-Umfeld.
Florian Wünsche
Barcelona
15:30 - 16:15
Mi 5.4
How to build for and market to developers
How to build for and market to developers
The demand for software development has (finally) resulted in increased investments into developer tools. While more and more startups and enterprises have started building tools, distributing and selling them is still painful and difficult.
We share our story of how we started to serve developers by building a UML tool based on the open-source Eclipse IDE. From the enthusiasm of early product development to facing major legal, licensing, marketing and enterprise sales challenges.
This talk provides insights about…
All the steps and building blocks you need to market and sell your product to a developer end user
The pitfalls of integrating third-party solutions and payment
The challenges of market entry and finding product-market fit
Optimizing your online sales when marketing to developers
User acquisition costs and conversion rates for our own developer tools
This talk may be interesting for everyone who wants to…
Build, market and sell software to developers
Understand the user journey and sales funnel for developer tools
Gain insights into B2B2X ecommerce
Frederic Ebelshäuser ist Projektleiter und Software-Engineer bei Yatta. Er entwickelte E-Commerce-Lösungen als Consultant in verschiedenen Bereichen. Heute kümmert sich Frederic als Projektleiter um Eclipse-Integrationen von Yatta, darunter auch die Entwicklung der Profiles for Eclipse. Außerdem engagiert er sich als Speaker mit Vorträgen in der Eclipse-Community. Frederic begeistert sich für kulturelle Erlebnisreisen und frühstückt am liebsten in Barcelona.
Frederic Ebelshäuser
Barcelona