Layla Keramat

Layla is a partner leading Prophet’s Experience + Innovation Practice in EMEA where she shapes signature experiences that connect people with the brands they love.

Born in Germany and equally at home in New York, Layla has 25+ years of defining, designing and launching innovative products and solutions in markets across US, Europe, Middle East and China. Guided by a human centered design approach, she draws inspiration from working with people who are optimistic, take license and enjoy elevating our experiences.

Layla’s multi-disciplinary teams have designed beautiful and complex systems of service and product for connected car, future mobility, IoT (consumer and industry), telecommunication, learning and future cities for clients such as BMW, Volkswagen, IKEA, China UnionPay, Deutsche Telekom, AT&T, o2 Telefonica, Saudi Telekom, Samsung, Siemens, General Electric, the 9/11 Memorial Museum, and other leading brands. She has spoken recently on these topics at the Business Design Talks Gdynia, InnoTrans Berlin (on the future of mobility), Technical University Munich, University of St. Gallen, Lucerne University