GenAI is accelerating the evolution of our businesses. But only adding more AI to established processes, products and services isn’t a good strategy. This talk shows how your enterprise can adopt empirical, evolutionary approaches to use the unique chances GenAI offering. Discover how to ask the right questions, map your GenAI landscape, and understand why adopting the strategic doctrines of AME3 is essential now. Through real-world examples, you will gain practical tools and methods to immediately tweak your GenAI strategy.

Target Audience: Project Leader, Manager, Decision Makers, Architects, Coaches, Product Owners
Prerequisites:Basic knowledge about GenAI
Level: Practicing

Extended Abstract:
Do you remember Netscape? In 1996, it dominated nearly 80% of the young World Wide Web. But relentless evolution quickly made browser engines a commodity, and Netscape itself obsolete. Today, nearly every business relies on browser engines to some extent. Many companies shared Netscape’s fate, while others have risen to prosperity.

The GenAI revolution is strikingly similar: rapid innovation, countless competitors, and the certainty that today’s leaders can quickly become tomorrow’s footnotes. The real risk isn’t missing out on the latest LLM; it’s failing to evolve as the terrain shifts.

This session will demonstrate how your enterprise can avoid the fate of Netscape by building organizational capabilities for empirical evolution. Using Wardley Maps, we’ll visualize how GenAI reshapes business models, products, and services. This will help you strategically assess, anticipate and advance your business. You’ll learn to navigate complexity by asking the right questions, assessing your market landscape, and translating new insights into action.

Central to our approach is AME3 (Adaptive Metaframework for Empirical Enterprise Evolution), with its doctrines of Empirical Control, Evolution Focus, and Overall Optimization. AME3 helps leaders and decision-makers create the agility and resilience needed as GenAI redraws the business map.

Take aways:

• A clear, actionable framework for building evolutionary strategy
• Practical use of Wardley Maps for GenAI impact
• Real-world examples and tools to immediately refine your GenAI strategy
• The language, models, and guidance to lead evidence-based, adaptive transformation—so your organization can thrive, no matter how the market evolves