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Track: Product Discovery, Customer Centricity & RE

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  • Thursday
11:00 - 11:45
Do 8.2
Consistency in a Complex World: From Brand Identity to a Consistent User Experience
Consistency in a Complex World: From Brand Identity to a Consistent User Experience

Designing complex applications to support domain-specific workflows presents unique challenges which even become bigger when multiple complex applications are provided by the same organization.

Especially, when software uses different technologies and target devices, it becomes a really tough job to achieve a consistent user experience across all product lines. Solely visual consistency is often not supported by all technologies and gives limitations. In our approach, we use the Brand identity to derive principles for a consistent experience.

Target Audience:
Manager, Decision Maker, Product Manager, Business Management, Brand Management, UX
Prerequisites: Basic understanding of user experience purpose, UX activities & brand managemen
Level: Advanced

Sebastian Graeber, head of Elektrobit Automotives central UX-department, is a zealous human-centered design specialist who shares an incredible passion for fostering a culture of user-centered innovation.
Constantin Götz, designs strategist at Elektrobit Automotive, is an advocate of brand driven user experience and brand-centered mindset.
Sebastian Graeber, Constantin Götz
Sebastian Graeber, Constantin Götz