For a long time, most businesses have viewed IT as a support function, a cost center, to be optimized for efficiency. With the drastic shift to more and more IT-centric businesses that augment and disrupt mature markets, IT is taking on a new role: New ways of doing business, new markets, new organizational models both within companies and across company boundaries, all of these developments provide new opportunities and challenges for an IT-centric world.
This track will focus on the new role of IT as a driver of business.
We focus on the following topics: