Conference Program

Please note:
On this page you will only see the English-language presentations of the conference. You can find all conference sessions, including the German speaking ones, here.

The times given in the conference program of OOP 2024 correspond to Central European Time (CET).

By clicking on "VORTRAG MERKEN" within the lecture descriptions you can arrange your own schedule. You can view your schedule at any time using the icon in the upper right corner.

Thema: Digitalization

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  • Mittwoch
    31.01.
  • Donnerstag
    01.02.
, (Mittwoch, 31.Januar 2024)
11:00 - 11:45
Mi 6.2
AI-Driven Customer Experience
AI-Driven Customer Experience

In today's economy, creating intelligent customer experiences is a key differentiator for organizations looking to compete and gain a competitive advantage. Use of AI and especially Generative AI became more prevalent in the business world. We will discuss some of the work we did on creating an AI-Driven CX Platform that offers data management, Customer360 views, personalization and chatbots infused with Generative AI, and advanced security features. We will also discuss practical use cases and outcomes of our approach.

Target Audience: Managers, Decision Makers, Leaders
Prerequisites: None
Level: Advanced

Currently a Principal AI Strategist with Amazon, Zorina works with global customers to find solutions that speed up operations and enhance processes using Artificial Intelligence and Machine Learning. Zorina is also an Adjunct Professor at Georgetown University SCS, as a creator and instructor for the "AI for Leaders" courses within the Project Management Masters program. Zorina is involved in AI for Good initiatives and working with non-profit organizations to address major social and environmental challenges using AI/ML. She also volunteers with the Zonta organization and as the Chair of the Artificial Intelligence Committee at AnitaB.org, to support women in tech.

Hara Gavriliadi is a Senior CX Strategist at AWS Professional Services helping customers reimaging and transforming their customer experience using data, analytics, and machine learning. Hara has 13 years of experience in supporting organisations to be more data-driven, and turning analytics and insights into commercial advice to enable growth and innovation. Hara is passionate about ID&E and she is an AWS GetIT Ambassador inspiring young students to consider a future in STEAM.

Zorina Alliata, Hara Gavriliadi
Raum 13b
Zorina Alliata, Hara Gavriliadi
Raum 13b
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14:30 - 15:30
Mi 5.3
Community-driven Learning – an efficient way to keep up with new trends
Community-driven Learning – an efficient way to keep up with new trends

Keeping up is the ultimate challenge for employees and companies within fields of massively fast-emerging trends shaping how to work and deliver. Learning and spreading expertise is also key to success while householding the knowledge of older technologies to maintain systems efficiently. The classic learning approach needs too much time to scale understanding and to adopt new technologies, especially remotely. It needed to be extended to a more self-defining and community-driven model with the ambition of being highly interactive and hands-on.

Target Audience: Engineering Manager, Agile Coaches, Employee Engagement, Senior & Executive Leaders
Prerequisites: None
Level: Advanced

Extended Abstract:
In our talk, we examine a case study on a three-year journey of creating, establishing and organically scaling a continuous learning community within GFK SE. The community started with two people and an idea – and is now an online event with hundreds of participants, from all over the globe!
But the talk doesn’t start with the solution! The story we would like to show you started in the darkness of two COVID-19 home offices occupying an MS Teams call. As was for many other people, the rash switch from mostly in-person, physically-centred collaboration to an environment that eradicated the physical elements of collaboration and made us all equally miserable, exposed a lot of practices that were not so visible before. So was the reality of learning in our company – people learned a lot from each other, but very localized, on a very small scale. Knowledge-sharing, workshops were done in groups of ca 5-10 people at most and were happening completely ad-hoc, all over the place, and as a result, topics would often be done multiple times even in the same physical location, with varying contents, recommendations and quality. With two words – it was all fragmented and invisible. On the other hand, as we went remote, it became really hard to do the same thing, so people, especially trainers, started complaining that it was so complex and time-consuming to do all this now via MS Teams. This is where the recognition started, that behind training content itself, there is so much more that impacts a successful or awful training experience.
Over the course of a few months, we gathered data, started a trainer community and came up with a lofty idea and a vision of what we wished to achieve.
When we started, we had three goals in mind:

  1. Spread knowledge and skills efficiently to avoid reinventing the wheel
  2. Contextualise learning – make not just the topic relevant, but take the examples, case studies and context for the sessions from our own “GFK kitchen”
  3. Grow even more trainers and leaders – we ask trainers to come with a less experienced co-trainer who can in this way easily learn and practice how to be a trainer, gaining leadership skills

In addition to that, we also envisioned some benefits that would come from the unique synergies of the format – building trust, expanding people’s networks into other locations and work contexts through participating in a safe, learning-centred environment; breaking down functional silos more and more through continuous exposure into different areas and problem spaces; employee retention through an opportunity to recognize, grow and engage employees that were very interested in being trainers or mentors.
We were two people, and immediately everyone around us said it can’t be done. As we are in a talk about our success story, obviously we faced mountains of issues and our enthusiasm and idea almost died at one point, but we did it and are here to share with you all the nitty and gritty details, drama and recipes on how to make this happen!

Victor Sauermann is an accomplished professional serving as the Director for Technology Solutions at EPAM Systems, overseeing operations within the German region. With a rich background in Software-Architecture spanning a wide spectrum of scales, Victor brings a wealth of experience to his role, enabling him to offer comprehensive technology consultancy services.

Tsvetelina Plummer is a senior agile coach at GfK SE and is responsible for nurturing the environment of multiple agile teams, breaking down collaboration barriers, and enabling and supporting transformation changes.

Victor Sauermann, Tsvetelina Plummer
Raum 12a
Victor Sauermann, Tsvetelina Plummer
Raum 12a
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14:30 - 15:30
Mi 6.3
Understanding and Applying Embedding Vectors in Enterprise AI Solutions
Understanding and Applying Embedding Vectors in Enterprise AI Solutions

This session will introduce embedding vectors and their use in artificial intelligence. It will illustrate how these constructs can be effectively utilized in enterprise AI solutions, specifically in conjunction with prompt engineering. Rainer Stropek will present practical demonstrations using Microsoft's Azure Cloud and OpenAI's ChatGPT 4 model, showcasing real-world application scenarios and potential business benefits. Attendees will gain insights into emerging AI trends and practices in enterprise contexts.

Target Audience: Architects, Developers, Data Scientists
Prerequisites: Basic knowledge about LLMs, ability to read source code
Level: Advanced

Extended Abstract:
This session aims to demystify the technical concepts of embedding vectors and their integration into the Artificial Intelligence (AI) world, with a specific focus on enterprise applications.
We provide an accessible introduction to embedding vectors – the mathematical constructs that translate complex data types into a format that machine learning algorithms can comprehend. Attendees will grasp the foundational principles of embeddings and their pivotal role in enhancing the capabilities of AI algorithms.
Next, we delve into the realm of prompt engineering. Here, we explore how the strategic crafting of prompts can steer AI models, such as OpenAI's ChatGPT 4, toward generating more precise and contextually accurate responses. We'll explain the process and strategies involved in prompt engineering, offering a roadmap for businesses to adopt these practices effectively.
Rainer Stropek will demonstrate these principles in a practical setting using Microsoft's Azure Cloud. We will walk through real-life scenarios, showing how enterprises can implement such technologies.
The session targets AI enthusiasts, software architects, developers, and data scientists. By the end of this session, participants will have gained a better understanding of these AI concepts, and how they can be harnessed.

Mehr Inhalte dieses Speakers? Schaut doch mal bei sigs.de vorbei: https://www.sigs.de/autor/rainer.stropek

Rainer Stropek is co-founder and CEO of the company software architects and has been serving this role since 2008. At software architects Rainer and his team are developing the award-winning SaaS time tracking solution “time cockpit”. Previously, Rainer founded and led two IT consulting firms that worked in the area of developing software solutions based on the Microsoft technology stack.
Rainer is recognized as an expert concerning software development, software architecture, and cloud computing. He has written numerous books and articles on these topics. Additionally, he regularly speaks at conferences, workshops and trainings in Europe and the US. In 2010 Rainer has become one of the first MVPs for the Microsoft Azure platform. In 2015, Rainer also became a Microsoft Regional Director.
Rainer graduated from the Higher Technical School Leonding (AT) for MIS with honors and holds a BSc (Hons) Computer Studies of the University of Derby (UK).

Mehr Inhalte dieses Speakers? Schaut doch mal bei sigs.de vorbei: https://www.sigs.de/autor/rainer.stropek

Rainer Stropek
Raum 13b
Rainer Stropek
Raum 13b
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17:00 - 18:00
Mi 3.4
Σπεύδε βραδέως (Hurry Slowly)
Σπεύδε βραδέως (Hurry Slowly)

"Σπεύδε βραδέως" in ancient Greek, or "festina lente" in Latin translates as "hurry slowly" an oxymoron saying to indicate the need for balancing deliberation and urgency.
In this talk we comment on the prevailing perceptions relating to speed of software development and how in a DevOps context what sometimes is perceived as fast from an individual's perspective has a deleterious effect on team performance while practices traditionally viewed by developers as cumbersome have in fact a positive effect on team performance and effectiveness.

Target Audience: Software Engineers and DevOps Practitioners
Prerequisites: None
Level: Advanced

Extended Abstract:
The talk draws on the experience of multiple projects but uses the team setup and 2020/2021 data of the NHS Covid19 app's backend services teams as a showcase for a team that managed to avoid neglecting subjects like peer reviews, documentation, testing etc. in a high pressure, high pace environment.

Vassilis Rizopoulos is Principal Devops Consultant at Zühlke specializing in team efficiency and automation. He has over 25 years of software development experience dealing with a wide area of subjects from embedded and regulated environments to web and cloud infrastructure.
He was one of the lead engineers responsible for developing, deploying and operating the backend services for the NHS Covid19 contact tracing app in 2020/2021.

Vassilis Rizopoulos
Raum 04a
Vassilis Rizopoulos
Raum 04a
Vortrag: Mi 3.4
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, (Donnerstag, 01.Februar 2024)
18:30 - 20:00
Ndo 1
Strategic digital product management
Strategic digital product management

In this session, we focus on the topic of software product management (PdM) and how PdM practices are rapidly changing. Together we explore and define how to do PdM for digital products as well as software-, data- and AI-intensive systems. Some questions we explore include:

  1. How to change current PdM practices to work with digital technologies and digital offerings?
  2. What is the future of PdM practices and what are the key characteristics of digital product management?

Target Audience: Product Managers, Software-Architects, Software Engineers, R&D Management
Prerequisites: No specific technology expertise required.
Level: Advanced

Jan Bosch is professor at Chalmers University Technology in Gothenburg, Sweden and director of the Software Center (www.software-center.se), a strategic partner-funded collaboration between 17 large European companies (including Ericsson, Volvo Cars, Volvo Trucks, Saab Defense, Scania, Siemens and Bosch) and five universities focused on digitalization. Earlier, he worked as Vice President Engineering Process at Intuit Inc where he also led Intuit's Open Innovation efforts and headed the central mobile technologies team. Before Intuit, he was head of the Software and Application Technologies Laboratory at Nokia Research Center, Finland. Prior to joining Nokia, he headed the software engineering research group at the University of Groningen, The Netherlands. He received a MSc degree from the University of Twente, The Netherlands, and a PhD degree from Lund University, Sweden.

His research activities include digitalisation, evidence-based development, business ecosystems, artificial intelligence and machine/deep learning, software architecture, software product families and software variability management. He is the author of several books including "Design and Use of Software Architectures: Adopting and Evolving a Product Line Approach" published by Pearson Education (Addison-Wesley & ACM Press) and “Speed, Data and Ecosystems: Excelling in a Software-Driven World” published by Taylor and Francis, editor of several books and volumes and author of hundreds of research articles. He is editor for Journal of Systems and Software as well as Science of Computer Programming, chaired several conferences as general and program chair, served on numerous program committees and organised countless workshops. Jan is a fellow member of the International Software Product Management Association (ISPMA) and a member of the Royal Swedish Academy of Engineering Science.

Jan serves on the boards of IVER, Peltarion and Burt Intelligence and on the advisory boards of Assia Inc. in Redwood City, CA and Pure Systems GmbH (Germany). Earlier he was chairman of the board of Auqtus, Fidesmo and Remente. In the startup space, Jan is an angel investor in several startup companies. He also runs a boutique consulting firm, Boschonian AB, that offers its clients support around the implications of digitalization including the management of R&D and innovation. For more information see his website: www.janbosch.com.

Helena Holmström Olsson is a professor of Computer Science at Malmö University, Sweden and a senior researcher in Software Center (software-center.se). Her research interests and expertise include engineering aspects of AI systems, data driven development practices, digitalization and digital transformation, and software and business ecosystems. She is the supervisor of several PhD students in the area of data driven development and AI engineering, focusing in particular on the business and organizational implications of AI deployment, and she has a well-established and continuous collaboration with the European software-intensive embedded systems industry.
Her research is published in high-quality software engineering journals and conferences and she is program chair for the “2nd International Conference on AI Engineering - Software Engineering for AI” (CAIN) 2023. Helena is a fellow member of the International Software Product Management Association (ISPMA) and a board member of Malmö University, Sweden.

Jan Bosch, Helena Holmström Olsson
Raum 03
Jan Bosch, Helena Holmström Olsson
Raum 03
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18:30 - 20:00
Ndo 3
Pragmatic Scaling: Agile Leadership for Sustainable Business Agility
Pragmatic Scaling: Agile Leadership for Sustainable Business Agility

Sustainable success for agile in the large needs leaders to shift their focus from managing people to managing the system so that people can thrive.
This session builds on our successful OOP 2023 session ("Pragmatic Scaling to Business Agility: Crafting Organisations for Innovation where People can Thrive") by:

  1. Focussing on how leadership should be different in an agile organisation.
  2. Sharing experiences of applying the model with real clients.

Participants will assess their own leadership and identify "nudges" for developing further.

Target Audience: Leaders, Agile Coaches, Product Owners, Scrum Masters, Managers
Prerequisites: Practical experience with one or more agile frameworks
Level: Advanced

Extended Abstract:
This interactive workshop presents a pragmatic approach for scaling agile. The approach is based on five shifts needed in typical organisations to get agile to work well at scale. It guides how to find the right balance for each shift, using the current context of the organisation. In this way it not only presents the end state, but also the possible steps to implement each shift.
At OOP 2023, we facilitated a successful interactive 90-minute session entitled "Pragmatic Scaling to Business Agility: Crafting Organisations for Innovation where People can Thrive".
This introduced 5-shifts that organisations can make to help agile to thrive. Participants assessed their organisations against the shifts and identified "nudges" to develop their agile approach.
This proposal builds on that session by:

  1. Zooming in on how leadership should be different in an agile organisation.
  2. Sharing experiences and stories of applying the model with real clients.

The workshop will provide participants with insights into the future of leadership and leadership in a scaled agile environment.
They will also apply the model to their own context or a context they are familiar with and identify options for their future growth as agile leaders.

Carsten Ruseng Jakobsen is a Registered Scrum Trainer and has led agile evolution in organizations. He has written several articles with Jeff Sutherland and speaks at Agile conferences. He is one of the early Agile and Scrum pioneers in Denmark. His career started with Sun Microsystems in Silicon Valley, and later he returned to Denmark where he joined Systematic in 1998. Since 2006 Carsten has led change management and transformations in organizations to adopt Scrum and Agile values. He has written several articles with Jeff Sutherland and is a speaker at international Agile conferences. Since 2017, Carsten has worked primarily with larger organizations to drive agile transformations. In most organizations he has done this with Scrum training, Agile workshops, onsite consultancy, and close collaboration with leaders in the organization.

Simon John Roberts is an agile and leadership coach and Certified Scrum Trainer. He has used lightweight/agile methods since the late 1990s and works with organisations large and small to help them achieve better results by leveraging the power of self-organising teams. He has consulted for and led several large-scale agile transitions at DAX companies in Germany, is the author of several articles and speaks regularly at conferences on the subject of agile leadership. Simon holds an MBA specialising in Creativity, Innovation and Change from the Open University Business School.

Carsten Ruseng Jakobsen, Simon John Roberts
Raum 04a
Carsten Ruseng Jakobsen, Simon John Roberts
Raum 04a
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